Beijing (Gasgoo)- VOYAH, a premium new energy vehicle brand under Dongfeng Motor, recently held a brand launch event in Lisbon, Portugal, in collaboration with Salvador Caetano Group, the largest automotive distributor on the Iberian Peninsula.
Photo credit: Dongfeng Motor
Three new energy vehicle models were showcased at the launch, including the VOYAH FREE, VOYAH DREAM, and VOYAH Courage. This marks another significant partnership following VOYAH's successful entry into the Spanish market earlier this year.
Since its inception, VOYAH has pursued a strategy of globalization and international operations. Beginning its overseas journey in 2022 with a focus on Northern Europe, VOYAH has steadily expanded into Southern European markets.
Photo credit: Dongfeng Motor
In April 2024, the company entered Italy and announced its "Let's VOYAH" global expansion strategy at the Auto China 2024 in Beijing. In June, VOYAH penetrated the Spanish market, followed by the opening of its flagship store in the Netherlands in July. In October, VOYAH forayed into Slovenia, while simultaneously launching the VOYAH Courage model in Norway, Sweden, and Finland.
Following Portugal, VOYAH plans to expand into Belgium and Latvia by the end of this year, continuing to strengthen its presence across Europe.
