BMW Brilliance considering producing X3 in China

Gasgoo.com (Shanghai March 24) - BMW Brilliance is considering domestic production of the new BMW X3, auto.163.com reported today.

In an interview regarding the new crossover SUV, Dr. Daniel Kirchert (pictured), vice president of sales for BMW Brilliance, said that the joint venture was considering pricing imported X3s between 545,000 yuan and 709,000 yuan ($83,257-$108,310). Due to the price being relatively high for an entry-level luxury vehicle, the JV is milling over the idea of domestic production.

When asked about how competitive the X3 is compared to other entry-level vehicles, Dr. Kirchert confidently said, "if it were me, I'd buy this one."

Dr. Kirchert further said that BMW essentially created the market for luxury SUVs in China when it first brought over the old X3 in 2003. He added that BMW Brilliance would consider bringing over the X1 compact SUV if interest in the X3 was high enough.