Old models occupy Top 10 sales in 2006
In accordance with the statistics from China Automobile Industry Association that in 2006 the top 10 sales brands in turn are Jetta, Excelle, Elantra, Santana, Xiali, QQ, Accord, Passat, kiun, Corolla. Sales of the tenth Corolla are 80,100 vehicles. Among all models in the top 10, no one was launched last year. For the average monthly sales, only Camry which was launched in the second half of last year could be listed in the top ten.
In 2006 domestic auto manufacturers introduced 117 new models (including the annual change) of passenger cars. That means new cars launched every three days. Among all the new vehicles there are above 30 brand-new models. And this trend will continue in 2007.
Two years ago, Shanghai GM launched 10 new vehicles and became the sales champion. Then for a time, pushing new models enthusiastically is considered the effective mean to increase sales and market shares by auto manufacturers. Many manufacturers began to imitate Shanghai GM. But such a move hasn't brought pleasure results, till now no single domestic brand sales exceeded more than 200,000 units.
The introduction of new models is too much and too frequent, which aggravated the vicious competition, also led to the increased faults. Since 2006, many new models freshly launched have recalled due to the quality problems.
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