JAC Grab Middle and High-end Market with Its MPV & SUV Products

JAC Grab Middle and High-end Market with Its MPV & SUV Products

Gasgoo (Shanghai, October 20)-Days ago, JAC released its new MPV product Refine M4 with the price ranging from RMB99,800 to RMB129,800, which can be seen as another big news from JAC after the unveiling of its Refine M5(Second version) and M3(Home Version). Refine M4, with comfortable room, smart operation and prudent design, was reputed as the latest masterpiece of Refine family. Expert’s prediction indicated that Refine M4 had the potential to re-make the outline of existing MPV market, ushering in a new era for value competition.

Refine family to take shape

Refine M4 had not lived up to the glory as a Refine MPV successor; it was designed to meet multi-function and multi-purpose of consumers. To be more specific, JAC sharpened Refine M4 in a more business-oriented and luxury way with simple but exquisite interior design.

Analyst pointed out that the unveiling of Refine M4 was the last piece of Refine MPV puzzle, bridging the gap between M3 and M5 and making the Refine series an integrated family system. Since then, it was not difficult to find that JAC had set a foothold in middle and high-end market with its MPV and SUV products.

Grab middle-end MPV market: RMB100,000-130,000

As one of the earliest auto manufacturers stepping into MPV market, JAC Refine has undergone a 15-year journey, always exceling the domestic MPV market together with GL8 and Odyssey. It was safe to say that Refine MPV is the cornerstone of JAC, and it also witnesses the growth of JAC.

Recent MPV market in China was polarized: low-end products with huge room and competitive price or high-end ones from few joint manufactures. Refine M4 was believed to take advantage of this kind of “dumb-bell style” market pattern and gain its share.