Geely is constructing million units sales system

A combined opening ceremony of Geely’s 18 dealerships in North China was held on November 20th in Beijing, Hebei, Shanxi and Inner Mongolia simultaneously. North China is always an important battlefield for Geely, comprising 86 dealerships. The sales volume of North China market increases more than 21% from January to October this year. In Beijing, which has adopted limited purchasing policy, the total sales volume in the previous ten months has exceeded 8,000 units and increases more than 155%. In the meantime, New Emgrand, New Yuanjing, Jingang also occupy the largest sub-market shares in Hebei and Shanxi. NL-3 has received order of more than 10,000 units since its launch in North China. Benefited by Geely’s good development trend and strong competitive power, Geely’s dealerships have good operating performances, 95% of which have achieved profits under the market environment in which most dealerships are meeting decreasing profits in the industry.

Lin Jie, Vice President of Geely Group and CEO of Geely Auto Sales Company, said that, “The good performance of Geely’s dealerships is not only resulted by the readily marketable products, but also benefited from the long-term, steady and healthy partnership between Geely and its dealerships. We are striving to supply new sales channels and improve channel layouts in blank zones, and lift the current dealerships’ service quality as well.”

Geely is speeding up its channel construction. Until now, it has a total of 710 dealerships across the nation, among which primary branches coverage rate achieves 87%. A total of 135 dealerships have joined Geely in the previous ten months, and 40 of them have joint-venture brand operation experience.

It’s learned that Geely will have 800 primary branches this year, and another batch of S-class dealerships will begin to operate. The further upgrading and improvements of dealerships will lay a solid foundation for Geely’s future million units sales system.