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BAIC BJEV sees sales tumble 55.54% in Jan. 2020

Monika From Gasgoo| February 11 , 2020 17:48 BJT

Shanghai (Gasgoo)- BAIC BJEV, the NEV unit of BAIC Group, sold 2,006 new vehicles in the first month of 2020, a year-on-year plunge of 55.54%, according to a statement from its parent company BAIC BluePark New Energy Technology Co.,Ltd.

Compared to December 2019, the NEV manufacturer posted a sales plunge of up to 94.52%. Besides, the outputs reached 1,602 units last month, versus 142 units for the year-ago period.

BAIC BJEV Jan. sales, BAIC BJEV 2019 sales, China automotive news

(Photo source: BAIC BJEV)

BAIC BJEV is among a number of Chinese automakers that suffered sharp downturn in January. The Spring Festival holiday, a traditional off-season for auto sale, came earlier than the previous year, leading to the fewer demands. Besides, auto sales in December 2019 were inflated by the discounts offered by dealers to boost sales around the “Double 12” online shopping day and the Christmas holiday. The outbreak of new coronavirus has further worsened the market climate.

Last year, the Beijing-based NEV maker saw its annual sales fall 4.69% from a year earlier to 150,601 units, while it was still honored the national champion for the seventh year in a row by full-year BEV sales.

In a bid to move upscale, the company has made the higher-priced EU Series serve as the major sales contributor instead of the EC Series. Saddled with the NEV subsidy phase-out and market slowdown, BJEV still fulfilled restructuring of product lineup with a wide-ranging segment coverage.

At the 10th anniversary held last month, BAIC BJEV released the development roadmap for the next decade. Ma Fanglie, BJEV’s president, said the company is ambitious to complete more than three BEV-focused platforms and develop over 10 NEV series that embrace 40 all-new products so as to satisfy people's travelling demands in various scenarios.

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