Wuling unveils new global silver badge as part of global strategy
Shanghai (Gasgoo)- SAIC-GM-Wuling (SGMW), a joint venture among General Motors, SAIC Motor and Liuzhou Wuling Motors, saw its 22 millionth complete vehicle roll off the assembly line on May 25, honored the first Chinese domestic automaker that stepped over the production threshold.
SGWM unveiled on spot a fire new silver badge of its Wuling brand, which targets the markets outside China. The iconic red five-diamond is still reserved to serve China's local market.
Code-named “Victory”, the first vehicle bearing the global silver logo came off the production line at the same time, signifying that Wuling, the brand known to every household in the country, resolves to make deeper inroads into the global field.
We are told that the new vehicle is an MPV according to the general body shape appearing in the photos unveiled, while the design details are still veiled by a heavy camouflage.
According to SGMW, the automaker will operate two product lineups tagged with the global silver and the domestic red badges, which are based on different manufacturing platforms, in a bid to meet the demands of overseas and local consumers respectively.
To support the brand's aspiration to go global and move upscale, the company is going to improve its service quality for users and upgrade the delivery channels, as part of efforts to build a new brand awareness.
Amid the shock waves sent by the COVID-19 spread, China witnessed sweeping drops in automobile sales. However, the paper number offered by SGWM was not that bad. The company said its retail sales in March surpassed 130,000 units, and the April deliveries jumped 13.5% compared to the year-ago period to over 127,000 units, making the Jan.-Apr. volume total 285,040 units.
SGMW also announced its cumulative export volume of complete vehicles and knock down kits aggregated 28,926 units for the first four months, of which over 19,000 units were from the Baojun 530. Its second model to be sold locally rolled off the production line on May 13. Code-named CN180S, the new model is namely the Baojun 510 for Chinese market and will be under the marque of Chevrolet after being exported to South America (photo source: SGWM's WeChat account).
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