Dongfeng, Nissan’s joint venture to launch 17 plus electrified model by 2023

Shanghai (Gasgoo)- Dongfeng Motor Company Limited (DFL), a 50/50 joint venture between Dongfeng Motor Group and Nissan Motor, plans to roll out over 17 electrified vehicle models under the brands of Dongfeng, Nissan, Venucia and Infiniti by 2023, the company announced at the Auto Guangzhou 2020.

Dongfeng Nissan at Auto Guangzhou 2020; photo credit: Dongfeng Motor

By 2024, electrified models are expected to account for 30% of DFL's total car sales. The automaker will move faster to push ahead with the localization for the core parts of electrified vehicles and carry out the projects of battery recycling and reuse.

At this year's Auto Guangzhou, three business units of DFL, namely Dongfeng Nissan, Dongfeng Venucia and Dongfeng Infiniti, showcased such models as the Nissan Ariya, the Altima, the X-Trail, the Qashqai, the Venucia Xing and the Infiniti QX6 Monograph concept. Of those, the Ariya, an all-electric crossover SUV that was just unveiled at the Auto China 2020, is set to be introduced to China next year and manufactured by Dongfeng Nissan.

Nissan intends to introduce seven new models into China by 2022, including the Ariya and some models carrying e-POWER technology, according to Makoto Uchida, Nissan Motor's representative executive officer, president and CEO.

As for intelligent driving business, DFL's Nissan-branded Altima, X-Trail, Qashqai and the Infiniti QX50 have been available with Nissan's ProPILOT advanced driver assistance technology, according to DFL.

As of Oct. 2020, the joint venture has launched over 2.1 million vehicles powered by intelligent connectivity technology into the market, and aims to increase the number to 6 million by 2023.

DFL said it would strive to surpass 30 billion yuan ($4,575,474,000) of revenue for its auto parts business by 2025.

For the first ten months of 2020, DFL sold 1,133,775 new vehicles, a year-on-year drop of 7.63%. The sales of Dongfeng Nissan and Dongfeng Venucia were 868,079 units (-6.32% YoY) and 59,937 units (-35.02% YoY) respectively.