NIO announces strategy for market entry into Norway

Shanghai (Gasgoo)- On May 6, NIO formally announced its market entry into Norway, signaling the beginning of its overseas onslaught.

Photo credit: NIO

The first vehicle to be introduced to Norway is the ES8 SUV, NIO's first mass-produced model. NIO said it will start delivering the ES8 in the country in this year's September and then hand over the ET7 sedan from 2022.

The NIO ES8s to be sold in Norway will all come standard with the 100kWh battery pack, the NOMI digital assistant and the NIO Pilot advanced driving assistance system. The model will feature a WLTP range of 500km and a storage volume of up to 1,861 liters.

As part of the timeline of NIO Norway entrance, the company is about to launch NIO App for Norwegian consumers in July, and then start the test drive for the ES8 in August.

In addition to selling cars there, the company attempts to build a full-fledged ecosystem that also contains services, digital experience, energy supply network, and lifestyle. The startup claimed it will directly build sales and service networks in Norway. The first NIO House outside China will open in the third quarter of 2021 in Oslo, the capital of Norway. After that, four NIO Spaces are set to be launched in Bergen, Stavanger, Trondheim, and Kristansand next year.

Moreover, NIO's first service and delivery center for Norway will also open in September. Local consumers can enjoy mobile service and car pickup-and-delivery services there.

As a significant part of NIO's services, battery swapping facilities will be brought to Norway as well. The startup aims to put the first four second-generation power swap stations into operation in Norway in 2021, and plans to deploy another 16 stations in 2022.

Through the collaboration with two Norwegian artists, NIO will also unveil its lifestyle brand, NIO Life, to Norwegian users.