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GAC Motor’s vehicles to be sold in Mexico under Stellantis’ Dodge brand

Monika From Gasgoo| September 28 , 2021 17:32 BJT

Shanghai (Gasgoo)- GAC Motor, the wholly-owned PV subsidiary of GAC Group, and the global automaker Stellantis held a ceremony on Sept. 26 for the export of 770 SUVs to Mexico, according to a post on GAC Motor's WeChat account.

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GAC Motor's SUVs to be exported to Mexico; photo credit: GAC Motor

Those SUVs were manufactured at GAC Motor's Hangzhou plant, while will be sold in Mexico tagged with Stellantis' Dodge brand. Under the partnership of the two automakers, cumulative vehicle exports are expected to reach 4,000 units by the end of this year.

Under GAC Group's globalization strategy, Mexico has been regarded as an important market for the business expansion in America due to its massive consumer group and huge market potential on car shopping. GAC Motor International Limited started an investigation into Mexican market in 2019 and formed a strategic partnership with Stellantis to sell products abroad bearing the latter's marques.

Through two-year joint efforts, the first cooperative cars will soon depart for Mexico under the name “Dodge Journey”. As one of the 15 brands owned by Stellantis, Dodge is a popular car brand in Mexico and has a mature local sales network. GAC Motor expects its products to be rapidly well received by local consumers by virtue of Mexican's familiarity to Dodge brand.

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