Dongfeng Peugeot 408X makes China premiere

Beijing (Gasgoo)- On January 5, Dongfeng Peugeot, the joint-venture brand between Dongfeng Motor and Stellantis, saw the 408X make its China debut, signifying the deeper cooperation between the two companies. 

Photo credit: Dongfeng Peugeot

The Dongfeng Peugeot 408X fully inherits its original and authentic French design, which is positioned as a global-oriented strategic model. The vehicle adopts a more sophisticated design language, presenting the charm and unruly elegance of "irregularity”. The model features a super wide body front face, with the widest body of its class of 1,848mm. Its geometrical profile, soaring spoiler, 19-inch rims, and dynamic body kit give the vehicle a diving hunting attitude. 

Photo credit: Dongfeng Peugeot

The 408X complies to the 3D i-Cockpit cabin design, with a 10-inch 3D color LCD dashboard, a 10-inch center control touch screen, a 9.7-inch i-Toggles auxiliary display, a layered center control console, a minimal-spoke multi-function race car steering wheel, and an exclusive sporty GT logo. Everything in the cockpit is designed to serve the driver, creating a dynamic onboard experience that integrates high intelligence and humanity.

The debut of the Dongfeng Peugeot 408X is anticipated by Dongfeng Motor and Stellantis as shareholders. The duo expressed their affirmation to continue deepening their cooperation and unswervingly support towards Dongfeng Peugeot Citroen, their joint venture. 

The two companies will explore and create a new mode of joint venture cooperation, strengthen their investment in product planning, technology introduction, brand development and marketing. Meanwhile, the duo will also grant more business authorization to Dongfeng Peugeot Citroen and its sub-brands, Dongfeng Citroen and Dongfeng Peugeot, to support the long-term and healthy development of the brands in the Chinese market.