Changan Mazda, TINNOVE co-build Human Factors Engineering lab

Beijing (Gasgoo)- On October 23, Changan Mazda Automobile Co., Ltd. (Changan Mazda) and TINNOVE (Phoenix Auto Intelligence Co., Ltd.) inked a strategic cooperation agreement, setting the stage for deep collaboration in various areas, including big data applications and in-car app development.

Photo credit: Changan Mazda

The partnership is set to bolster Changan Mazda's new energy intelligent transformation. In addition to this, both entities will jointly establish a Human Factors Engineering joint laboratory aimed at enhancing brand competitiveness through human factors engineering technology.

Under the agreement, Changan Mazda and TINNOVE will use Changan Mazda's new energy vehicle project as a platform to systematically conduct research in automotive human factors engineering technology, building a comprehensive system of automotive human factors engineering standards and guidelines. 

Changan Mazda established a product R&D center on May 30, 2023, which stands as the sole global overseas R&D center for Mazda, signifying the confidence of both parent companies in the future development of Changan Mazda, the importance attached to product R&D, and the determination to strengthen the R&D team.

The formidable partnership with TINNOVE will not only accelerate Changan Mazda's digitization and intelligent transformation but will also capture the wave of smart automobiles. Moreover, the cooperation will facilitate TINNOVE in undertaking a more extensive international business.