All-in on electrification: Dongfeng Nissan, Dongfeng Honda unveil new energy strategies at Auto China 2024

Beijing (Gasgoo)- At the ongoing Auto China 2024 in Beijing, along with showcasing numerous vehicle models and innovative technologies under its wholly-owned brands, Dongfeng Motor’s two Sino-Japanese joint ventures also took the chance to demonstrate their new models, strategies, and development plans.

Dongfeng Nissan

For instance, during the Auto China, Dongfeng Nissan showcased four new energy concept cars and announced a new energy vehicle-dedicated strategy.

Photo credit: Dongfeng Nissan

Over the next three years, Dongfeng Nissan plans to launch five new energy vehicle models under the Nissan brand, including sedans and SUVs, covering all-electric and hybrid powertrains. The all-electric sedan, Epoch, will be the first model to hit the market and is slated for mass production within one year.

Embracing a GLOCAL development approach originating from China but targeting the global market, Dongfeng Nissan aims to uphold its comfort heritage while advancing intelligence and driving pleasure.

Photo credit: Dongfeng Nissan

The strategy emphasizes "Smart Comfort," integrating cutting-edge intelligent technology with Nissan Motor's comfort genes to enhance the overall comfort experience, making travel feel like home. With a focus on platform compatibility and rapid iteration, Dongfeng Nissan aims to merge local and global advanced technologies to introduce diverse models meeting various demands. Additionally, the company prioritizes safety by accelerating the launch of electric vehicles equipped with solid-state batteries for a safer and ultimate driving experience.

Photo credit: Dongfeng Nissan

In the field of automotive intelligence, Dongfeng Nissan is developing a leading computing platform and enhancing integration of electronic and electrical architectures, AI large models, and IoT ecosystems. The aim is to provide consumers with an integrated intelligent travel solution that is easier, more fun, and more comfortable. Dongfeng Nissan invites partners from different intelligent fields to join its intelligent ecosystem to co-create the ultimate intelligent travel experience.

At the Auto China, Dongfeng Nissan introduced a plan to enhance their onboard intelligence technologies and applying them onto both oil-fueled and new energy vehicles.

Dongfeng Honda

As to the other joint venture, Dongfeng Honda, electrification is the key to the company’s development this year.

At the Auto China 2024, Dongfeng Honda commenced pre-sales of its first new vehicle model of the year, the e:NS2. The brand-new electric vehicle brand, Lingxi, unveiled its first prototype, the Lingxi L. The inaugural model of Dongfeng Honda’s new electric vehicle brand Ye, the Ye S7, was also launched at the event.

Photo credit: Dongfeng Honda

The e:NS2 seamlessly combines the comfort of a sedan with the versatility of an SUV, presenting a futuristic style amidst the highly competitive new energy vehicle market. With a design blending the sportiness and elegance of a GT and the practicality of an SUV, the e:NS2 offers a new choice for users who value space and practicality, yet pursue personalized design. The e:NS2's pre-sale prices range from 159,800 yuan to 179,800 yuan, with four variants released.

Photo credit: Dongfeng Honda

Lingxi is Dongfeng Honda's fresh new energy vehicle brand, targeting Generation Z users, characterized by extreme personality, pure fun, and safety. The brand's first model, the Lingxi L, features a design concept based on a polyhedron, with a three-wing front face design showcasing an ultimate personalized design language. Equipped with the Lingxi DRIVE intelligent driving system and an immersive Lingxi SPACE smart cabin, the vehicle offers users seamless interaction and immersive experiences, bringing driving, intelligence, and peace of mind to life.

Photo credit: Dongfeng Honda

The Ye S7 is the first model of Honda's new electric vehicle brand Ye (烨), specifically launched for the Chinese market. As a cornerstone of the brand, the Ye S7 is designed to elevate the joy of driving for electric vehicles, offering more style, more fun, and a better experience, exceeding the expectations of Chinese consumers.

Looking ahead, Dongfeng Honda is committed to electrification transformation, aiming to introduce more than 10 pure-electric models by 2030.