FAW Group opens first direct-operated Hongqi Experience Center

Beijing (Gasgoo)- On October 27, FAW Group's first direct-operated Hongqi Experience Center opened for business in Foshan, Guangdong Province. This facility reflects FAW's commitment to strengthening its customer connections and expanding Hongqi's service touchpoints.

Photo credit: Hongqi

The new facility will serve as a model for future direct-operated sites, enhancing customer experience and offering a comprehensive range of services, including vehicle sales, after-sales, car rentals, used car sales, and cultural experiences centered on the Hongqi brand.

The opening of the new center aligns with Hongqi’s recent efforts to reinforce its premium identity on a global scale. Earlier in October, during the 2024 Paris Motor Show, Hongqi announced a partnership with SCABAL, a prestigious European fabric manufacturer.

This collaboration brings together luxury automotive design and high-end fabrics, showcasing Hongqi's dedication to refined craftsmanship and exclusive materials. Products from the "Hongqi x SCABAL" series will soon be featured in SCABAL flagship stores in major European cities such as London, Paris, and Brussels, offering a unique blend of Eastern and Western luxury aesthetics to European clientele.