Hesai Technology appoints industry veteran Bob in den Bosch as global senior vice president

Beijing (Gasgoo)- On May 24th, China’s leading LiDAR player Hesai Technology announced that Bob in den Bosch joined the company assuming the position of global senior vice president.

Bob in den Bosch; photo credit: Hesai Technology

Mr. Bob in den Bosch is an accomplished veteran with over two decades of experience in high-level sales positions in the automotive, industrial, and semiconductors fields. He will be responsible for Hesai Technology’s volume production business in the overseas markets, and the company’s ever-expanding L4+ autonomous driving and robotics business. He will take charge of Hesai Technology’s sales and sales operation works in the Americas, and Europe, promoting the LiDAR maker’s business expansion worldwide.

Prior to his addition to Hesai Technology, Bob in den Bosch served as vice president of OSRAM’s North America sales. In addition, the expert also served in high-level management positions in Lumiled, and NXP Semiconductors. 

Co-founder and CEO of Hesai Technology, Li Yifan, said that the company has been actively branching out to the international market, and is in dire need of a strong global team to tackle the American and European markets. Bob in den Bosch’s addition to the company gifted Hesai Technology with over 20 years of valued market experience. The new global senior vice president will fast-track Hesai Technology’s development, and cement the company’s leading position in ADAS and autonomous driving.