Geely’s new bespoke auto brand dedicated to carsharing service named Cao Cao Auto

Shanghai (Gasgoo)- Geely Auto named its first carsharing-dedicated tailor-made auto brand “Cao Cao Auto”, according to a post on the WeChat account of Cao Cao Mobility, the ride-hailing unit of Geely Holding.

The first model under Cao Cao Auto will make its world’s debut on Mar. 29.

Photo credit: Cao Cao Mobility

According to the official introduction, Cao Cao Auto integrates Geely's accumulated industrial foundation and intelligent manufacturing advantages, as well as Cao Cao Mobility’s shared mobility practice advantages with 150 million users. It is built as a car-building brand dedicated to ride-sharing market. Cao Cao Mobility plans to bring deeply customized products to the shared mobility market, upgrading the passenger, driver, and mobility service platform experience.

Cao Cao Mobility and Geely Auto Innovation Research Institute Intelligent Driving Center formed cooperation last Sept. on a Robotaxi project. The project would focus on the Robotaxi platform's operation and data service business, aiming to build an open commercial intelligent driving mobility service platform.

Through the cooperation, the intelligent driving operation platform co-developed by both parties would obtain a governmental license for commercial operation of Robotaxi service, and open access to mobility service operators and autonomous driving companies across China, so as to gradually build up a Robotaxi operation network of Cao Cao Mobility.