GWM, Douyin Group ally on big data, digital marketing, large model applications

Shanghai (Gasgoo)- Great Wall Motor ("GWM") and Douyin Group, a subsidiary of ByteDance, inked a strategic cooperation agreement in Beijing on November 13. This strategic alliance encompasses nine major areas, ranging from big data and enterprise-used large model applications to cloud infrastructure, digital marketing, and the intelligent integration of features such as smart cabins and intelligent driving.

Photo credit: Great Wall Motor

GWM affirms its commitment to safeguarding user data security while harnessing Douyin Group's robust internet-centric mindset and data-driven approach. The collaboration seeks to delve deeply into understanding user needs and extracting the value of user data for product innovation. The objective is to establish a more internet-oriented approach to vehicle manufacturing, expediting the transition of the enterprise towards digitalization, intelligence, and precision in internet marketing.

Wei Jianjun, Chairman of GWM, stated, "In this strategic partnership, we will deeply cooperate in enterprise-used large model applications, data value extraction, and brand promotion, collectively creating more innovative and competitive automotive products and services. This collaboration aims to provide users with a superior automotive lifestyle experience and simultaneously propel the development and progress of the Chinese automotive industry."

This collaboration, rooted in a data-driven philosophy, will revolve around nine key areas, including the extraction of value from public domain data, in-car value extraction, data-driven product definition, collaborative applications of large-scale models based on enterprise operations, cloud infrastructure, and digital marketing. ByteDance's cloud service platform, Volcengine, and its collaborative office platform, Feishu Technology, will jointly provide the underlying technological support. The integrated automotive marketing service platform, Ju Dong Che (Chinese Pinyin), will offer digital marketing services.

Leveraging the Ark platform and plugin ecosystem of Volcengine, both parties will collaboratively build an in-car large-scale model, creating GWM's next-generation intelligent assistant. This initiative aims to enhance the cabin's problem-solving and self-learning capabilities, ultimately elevating the user experience. On the enterprise front, they will explore the construction of an enterprise knowledge base based on the Volcengine's large-scale model technology. This will aid GWM in forming a data-driven decision-making system and knowledge management system, ensuring real-time updates and swift dissemination of knowledge. The collaboration also extends to advancing office applications based on large-scale models, fostering innovation in the realm of intelligent offices, streamlining workflows, boosting efficiency, and, consequently, enhancing the company's responsiveness and innovation capabilities.