JAC Group unveils new brand strategy in Chile

Beijing (Gasgoo)- Recently, Chinese automaker JAC Group held a brand renewal event in Chile, introducing two new automatic transmission pickups, the T8 Pro AT and the T9 AT to the local market. This event marked a new chapter for JAC's development in the Chilean market.  

Photo credit: JAC Group

Yu Yang, General Manager of JAC Group's International Business Unit, shared insights with local media about the company's brand values, product strategy, and market goals for 2025. He emphasized that the launch of these new pickup models not only expands JAC's product lineup in Chile but also strengthens its market competitiveness and brand influence.  

The event also celebrated the opening of JAC Group's new flagship store, which was designed to offer Chilean customers a premium one-stop car purchase and after-sales service experience.

Latin America is a key region in JAC Group's internationalization strategy. Since entering the market, the company has focused on quality products and user-oriented innovation. JAC aims to continue offering the Chilean and broader Latin American markets with smarter, safer, and more enjoyable mobility solutions.