After Sept, Japanese joint ventures start its advertisement step by step. Compared with Germany and American brands, Japanese auto companies also advertise around their technologies. Dongfeng Nissan restarted its CVT popularization propaganda, and Honda keeps popularizing its FUNTEC technology.

“We definitely will take back our lost market, and the next fourth quarter this year will make up the hole we have for the first three quarters.” Song YANG, vice sales director of Dongfeng Nissan made his announcement.

Diaoyu Island event pushes Japanese brands sales into deep bottle, and joint ventures are forced to cut their marketing and take the event quietly. After 1 year recovery, three Japanese brands: Toyota, Nissan and Honda sales have return to similar level before the event. Single form market is the two flags that Nissan Sylphy, GAC Toyota Camry sales has recovered. Japanese joint ventures believe that the crisis has past already.

“The crisis has smashed our business logic, and our marketing has come back to original point. We learn to face our trouble properly.” Japanese auto companies wide recognized that entire one year downturn sales break the original business expands pace of them and rule has reorganized.

In Sept, Toyota, Honda and Nissan sales have a dramatic increase. Market share comes from 9% over last Sept to 18.7% this year. New Teana and the new Accord have sold 10,782 and 10,448. Sylphy is the only Japanese car ranked at top 10 long-term which looks as a sample of Japanese brand. The car has sold 27 thousand, which has hit the record high.

Last Oct, Dongfeng Nissan has sold 20 thousand plus only, which only equal to one week sales. Song YANG said that “the last three months of this year, Dongfeng Nissan growth will obviously exceed industry average for sure, and year growth will exceed industry average as well.”

Because of Japanese car promotion, Germany and American auto growth slower than foreign brand average. In Sept, Germany and American auto growth are 21.6% and 23.1%. However, Germany cars sales exceed Japanese cars too much already, which have achieved 307 thousand.

The problem for Japanese car is Germany has taken too much reputation after the Diaoyu Island. In the first 8 months, Volkswagen Passat and Magotan have sold 159.6 thousand and 126.5 thousand respectively, which have taken the first two top of upper medium segment. New launching Camry is at the key period, which has achieved 112.1 thousand sales, which ranked behind Magotan.

After New Teana and the new Accord launching market, although stiff competition still exists inside Japanese cars, Japanese auto companies have a common competitor: Passat. During their overwhelming advisements, the reference is the Passat.

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