Shanghai (Gasgoo)- Chinese largest automaker SAIC Motor announced on June 15 the update of its brand identity and launched an all-new corporate vision with the aim of becoming a user-centric high-technology enterprise.

Photo credit: SAIC Motor

The automaker said via its WeChat account that it adopts the design philosophy of “blue planet, rising sun” for its all-new logo. The blue background color conveys SAIC Motor's ambition to bring the earth (the “blue planet”) a more environmentally friendly and intelligent future, and the white circular emblem surrounding the lettering “SAIC” shows the company's wish to make more contribution to China’s blooming growth.

To advance the company into a world-class automobile group, SAIC Motor sets a series of goals for the businesses including battery technology, autonomous driving, software technology, software defined vehicle, and mechanism reform.

Specifically, SAIC Motor plans to start production of the new-generation upgradeable power batteries that feature zero thermal runaway and high cost effectiveness, and are available to fast charging and fast battery swap at the end of 2021. In 2025, the automaker will begin manufacturing solid-state batteries.

As for autonomous driving technology, SAIC Motor will deploy its Robotaxi service in Shanghai and Suzhou this year, and in Shenzhen next year. In 2025, the company expects its Robotaxi fleet to have roughly 10,000 autonomous cars, and plans to put Level 4 intelligent driving cars into scale production.

SAIC Motor also said it will lead the industry in setting up technical centers dedicated to software development, big data, AI, cloud computing, and cybersecurity, and making the full-domain core software developed in-house.

Based on the industry's first open-sourced SOA (service-oriented architecture) digital platform, SAIC Motor will make all-out efforts to build the “software defined vehicles” that leverage a raft of software and offer considerate services.

In addition, SAIC Motor will foster up to 14 technology and innovation companies, particularly SHPT (Shanghai Hydrogen Propulsion Technology), Heading Data Intelligence, and Lianchuang Electronics will go public as independent entities in the next three years.

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