As the automotive industry undergoes one of the most profound transformations in its history, software has become the driving force behind innovation. From electrification and connectivity to autonomous driving and user personalization, every aspect of a vehicle is now increasingly defined by code. Amid this shift, one company stands at the center of enabling the software-defined vehicle (SDV) era—Vector Informatik GmbH.

Founded in 1988, Vector has grown into a global leader in automotive embedded software development solutions, with over 4,500 employees worldwide. At the heart of Vector’s mission is the goal of providing robust development tools and scalable software platforms to help automakers and suppliers navigate the complexity of SDV.

In this exclusive interview, Dr. Matthias Traub, CEO of Vector, shares how the company is evolving its strategy to meet the demands of a rapidly changing industry.

As Dr. Matthias Traub explains, SDV is not just a trend—it’s a convergence point of multiple long-term industry shifts. To support this evolution, Vector offers modular, scalable software platforms that span lightweight ECUs to high-performance computing systems, empowering OEMs to build flexible, future-ready E/E architectures.

But software development doesn’t stop at the platform—it also requires new testing strategies. Dr. Matthias Traub highlights the global shift from Hardware-in-the-Loop (HIL) to Software-in-the-Loop (SIL) testing, driven by the need to accelerate development cycles and deliver continuous software updates. “A seamless development chain—including virtualization and cloud-based testing—is no longer optional. It’s a critical part of building a reliable SDV,” he explains.

China, a front-runner in electrification and smart mobility, is also rapidly advancing in SDV development. Vector is responding with deep local partnerships—working closely with Chinese chipmakers and OEMs to co-develop integrated platforms and customized solutions. Balancing the role of tool provider and strategic collaborator, Vector adapts to each client’s needs, whether they seek full-stack independence or technical partnership.

As more Chinese automakers expand globally, Vector’s international footprints and regulatory know-how become vital assets. From safety compliance to market adaptation, Vector helps OEMs meet complex cross-border requirements while staying competitive on innovation.

Looking ahead, Vector aims to become the top supplier in the global SDV ecosystem. Achieving that will require not just technical excellence, but a deep understanding of customer ambition and market diversity. “Our clients’ vision constantly challenges us to rethink our own strategy,” says Dr. Matthias Traub. It is this mindset—open, adaptive, and deeply committed—that positions Vector as a key force shaping the next generation of mobility.

Click to watch the full interview and discover more insights from Dr. Matthias Traub on how Vector is driving the future of the software-defined vehicle.

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