Shanghai (Gasgoo)- On July 3, 2025, AVATR Technology, the company operating the premium intelligent EV brand AVATR, signed an exclusive agency agreement in Dubai with Jordan's Mallouk Group, marking a major milestone in the brand's expansion across the Middle East.

Following its earlier entries into the UAE and Qatar, this new partnership underscores AVATR's ambition to tap into the region's high-net-worth market and reinforce its presence in the broader Middle East and Africa strategy.

Photo credit: AVATR

Under the agreement, AVATR will launch its brand in Jordan over the next three months, covering product introduction, channel development, and brand activation. Adopting a "contract-to-market" model, the company aims for rapid localization. The first shipment of 185 vehicles has already been loaded and is preparing for departure.

Mallouk Group brings deep-rooted expertise in the Middle East, with over four decades of operations spanning high-end sectors such as automotive, motorcycles, and medical equipment. It also boasts nearly 20 years of experience in working with Chinese car brands. Its existing vehicle assembly facilities and supply chain infrastructure across the region will provide end-to-end support for AVATR, from production to sales. Leveraging this foundation, AVATR is set to rapidly establish a premium offering tailored to Jordan's affluent customer base.

Since initiating its global expansion in 2024, AVATR has adopted a phased approach in the Middle East—establishing a brand breakthrough in the UAE, accelerating growth in Qatar, and now anchoring in Jordan. The company is simultaneously advancing its presence in four key overseas markets: ASEAN, the Commonwealth of Independent States (CIS), the Middle East and Africa, and Latin America.

To date, AVATR has launched products in Thailand and the UAE, with sales and service channels now spanning 25 countries and regions and a signed dealership network of 55 stores.

In China, AVATR has so far established more than 700 sales and service outlets across over 200 cities. It aims to expand into 50 overseas countries and regions by 2025 and formally enter the European market in 2026.

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