The SAIC-GM-Wuling (SGMW) joint venture has revealed the name of its first passenger car under the Baojun brand – the Baojun 630. The new model, based on the Buick Excelle, will enter production at the company’s Liuzhou facility in Guangxi, China, on 18 November.
The initial digit of the sedan’s name refers to its model series, the second digit refers to its body type and the final digit refers to its being the earliest generation of the Baojun brand. SGMW plans to launch a new Baojun model every year over the next several years. Its future Baojun line-up will include traditional passenger cars, SUVs and MPVs.
SGMW is currently setting up a network of Baojun dealers across China. Until now, it has specialised in mini commercial vehicles, producing a range of Wuling-branded mini-trucks and mini-vans, as well as the Chevrolet Le Chi mini-car. Earlier this year it announced it would launch a range of passenger cars under the Baojun brand, but didn’t reveal the name of any models. Baojun is the Chinese word for 'treasured horse'.
November 18 will also mark the eighth anniversary of the establishment of SGMW. Last year, the joint venture formed by GM China, SAIC and Wuling Motors became the first manufacturer in China to top sales and production of 1 million vehicles in a single year.
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