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Dongfeng to export 100,000 NEVs to Europe in 2022

Gabriella From Gasgoo| September 18 , 2021 14:32 BJT

Beijing (Gasgoo)- Chairman of Dongfeng Motor, Zhu Yanfeng, said that Dongfeng plans to export 100,000 new energy vehicles to Europe next year as the automaker also set a target of realizing 100% electrification among its new passenger vehicle brands in 2024.  

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the FREE; photo credit: Voyah

The chairman said that to maintain a place in the diverse and competitive new energy automaking industry, Dongfeng Motor needs to replicate the advantages of the start-up auto manufacturers. The group will bring forward a brand-new customized new energy product, “M”, in 2022, under another new energy vehicle brand.

Dongfeng Motor finished setting up the “M” business unit last year. In April, Dongfeng Motor disclosed its plan to strengthen the differentiation portfolio in its self-owned passenger vehicle segment, emphasizing the Voyah brand, Dongfeng Fengshen brand, and a high-end electric SUV brand. In addition, Dongfeng Motor also set a separate annual sales target of 1 million vehicles by 2025 of commercial vehicles, self-owned passenger vehicles, and new energy vehicles.

People in the industry believed that the “M” business unit is the high-end SUV brand the group mentioned in its plan. In June, the said unit released relevant recruitment information for talents in quality, chassis electronic control system, intelligent control, project management, purchasing, and user/city operation aspects, making the “M”another major self-developed new energy brand of the group besides Voyah.

Record shows, Voyah was founded in 2018 and made official with logo and Chinese name in July 2020. The mass production of the brand’s first model, the Voyah FREE, started at the end of June this year. According to the brand, its August deliveries of the FREE were 408 vehicles.

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