BYD works with Nic. Christiansen Group to sell electric passenger vehicles in Denmark

Shanghai (Gasgoo)- BYD today announced it had appointed Nic. Christiansen Group as a dealer for its electric passenger vehicles in Denmark, making the company's foray into another European country's passenger vehicle market following Germany and Sweden.

Established over 50 years ago, Nic. Christiansen Group has an automobile dealership network throughout Denmark. By virtue of these facilities, the Danish company will offer national distribution, sales, and service supports and online resources to BYD's passenger vehicle customers in Denmark.

Photo credit: BYD

The first pioneering BYD store in Denmark will be open for business this autumn in Copenhagen, allowing local consumers to experience and test drive BYD's models.

BYD noted that a website for the Danish market would come online in late August this year.

Michael Shu, General Manager and Managing Director for BYD Europe, said: “I do believe that with combination of BYD's cutting-edge technology and Nic. Christiansen Group's local knowledge and experience, we will achieve our shared vision of accelerating electrification in Denmark.”

Headquartered in the Netherlands, BYD Europe is the first overseas branch of BYD Group, with a commitment to delivering safe and efficient sustainable solutions in new energy vehicles as an international brand.

BYD is speeding up the expansion of its electric passenger vehicle business outside China. The company last week held a brand conference with RÊVER Automotive, a new energy vehicle dealer, to announce its official entry into Thailand's passenger vehicle market.

Moreover, BYD has also claimed its offensive into the PV markets of Japan, Germany, and Sweden this year.