Tesla launches referral program in China with 3,500 yuan off referred purchase

Beijing (Gasgoo)- Tesla announced today a new referral program in China, aimed at rewarding existing owners who refer friends and family to purchase the Model 3 and the Model Y. 

Model 3; photo credit: Tesla

According to official information released by the company’s Weibo account, customers who successfully refer someone to order and take delivery of a Model 3 or a Model Y within the specified period will receive exclusive benefits.

Under the program, the buyer of the referred vehicle will receive a referral reward of 3,500 yuan, which can be used towards the final payment of the car and a 90-day free trial of the Enhanced Autopilot (EAP) feature. The referrer, on the other hand, will be rewarded with 7,000 points that can be redeemed for various gifts, including supercharging credits and children's balance bikes.

This new initiative follows Tesla's recent limited-time incentive for the Model 3 RWD variant purchases in June. Customers who bought and took delivery of the in-stock Model 3 between June 16 and June 30 were eligible for an 8,000-yuan insurance subsidy and favorable loan interest rates.

In addition, Tesla has also launched an incentive program for the purchase of the new Model S and Model X on July 1. Customers who buy an in-stock Model S or Model X will enjoy discounts ranging from 35,000 yuan to 45,000 yuan. The starting prices for the Model S and Model X are 773,900 yuan and 863,900 yuan, respectively.

Furthermore, Tesla has introduced a referral purchasing incentive for the Model S/X. Buyers who successfully refer friends or family to order or repurchase a Model S or Model X and take delivery within the specified period will receive a 7,000 yuan referral reward (deductible from the final payment), 3 or 6 years of free Supercharging service, and a 90-day free trial of the EAP feature. Referrers will receive 48,000 bonus points.

Tesla's efforts seem to be paying off, as data from the China Passenger Car Association (CPCA) reveals that Tesla's Shanghai Gigafactory delivered an impressive 93,680 vehicles in June, representing a 19% year-on-year jump. This achievement marks Tesla China's best monthly delivery performance so far this year.