XPENG announces foray into Australian market

Beijing (Gasgoo)- Chinese new energy vehicle maker XPENG on May 11 announced an exclusive cooperation agreement with Australia's TrueEV, marking its official entry into the Australian market.

Photo credit: XPENG

XPENG is set to launch the G6 SUV model in the fourth quarter of 2024 for the Australian market.

TrueEV will serve as XPENG's exclusive importer, distributor, and retailer in the Australian market, providing brand showrooms and comprehensive customer support. This collaboration signifies a significant milestone in XPENG’s global expansion efforts, as the company accelerates its international presence. XPENG has already established dealership partnerships in regions such as the United Arab Emirates, Egypt, Thailand, Singapore, as well as China’s Hong Kong and Macau.

Photo credit: XPENG

The XPENG G6 to be launched in Australia is developed based on the SEPA 2.0 all-domain intelligent evolution architecture. It is XPENG’s first global model capable of accommodating both left and right-hand drive, laying the foundation for future globally produced models. Currently, the right-hand drive version of the XPENG G6 has been launched in multiple countries including Thailand, Singapore, and Malaysia, with deliveries set to commence later this year.

XPENG's Chairman and CEO, He Xiaopeng, stated on February 18 that 2024 would mark the first year of XPENG’s Internationalization V2.0 strategy, with a focus on product innovation, intelligent driving, and brand development to forge a new path for global expansion.

Since the beginning of 2024, XPENG’s 2.0 strategy for international expansion has gained momentum, expanding from Southeast Asia and the Middle East to Germany, with the target markets continuously expanding. XPENG’s quarterly export volume in the first quarter of 2024 alone has reached 61.8% of the annual export volume in 2023.