Audi launches new 'AUDI' luxury new energy vehicle brand
Beijing (Gasgoo)- On November 7, Audi marked a significant milestone in luxury electric mobility, unveiling a new brand and concept vehicle in collaboration with SAIC Motor at a launch event in Shanghai.
Photo credit: Audi
The new brand, branded simply with the "AUDI" lettering, aims to set new standards in the luxury electric vehicle market by merging Audi's renowned quality and technological innovation with a forward-thinking design approach. The inaugural mass-produced model of the AUDI brand will be based on the newly revealed concept car, positioned as a B-segment shooting brake, with mass production set to begin at SAIC Motor's Anting facility in Shanghai by August 2025.
In a partnership formalized on May 20 this year, Audi, SAIC Motor, and SAIC Volkswagen committed to co-developing the Advanced Digitized Platform (ADP) specifically for the Chinese market. This new platform will serve as the foundation for a new generation of intelligent, high-end connected electric vehicles.
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