Articles Tagged with "passenger vehicle "

JV brand building – a paradox in the mainland's passenger vehicle market?

Honda and its joint-venture partner GAC discreetly established a few years ago a new brand owned by the JV manufacturer – LiNian - and the market has recently seen resurgence of this practice: now GM/SAIC/Wuling as well as Dongfeng Nissan also operate their own brands, BaoJun and QiChen.

Jan. 24 , 2011