Search Results for "Volvo"
Geely planning China plant to produce Volvo carsJan. 11 , 2010
Chinese cars may hit U.S. market through Volvo saleJan. 5 , 2010
Geely gets strong support from gov't for Volvo dealDec. 31 , 2009
Ford's Sale of Volvo to Geely Benefits All Parties
Geely describes itself as the "poor boy from the countryside", while Volvo is the "rich girl from the city". Geely believes that for the marriage to be successful, certain commitments must be made. Geely therefore strives to preserve Volvo's: 1. Brand Equity 2. Culture 3. Manufacturing and R&D in Europe (to preserve "European-ness") 4. Relationships with Suppliers and Distributors 5. Management Team (use Volvo management to run Volvo, similar in approach to Hong Kong integration: "One Country, Two Systems") 6. Relationship with Labor Union
Dec. 31 , 2009Geely offers assurances it won't plunder VolvoDec. 29 , 2009