Geely launches new outdoor lifestyle auto brand RADAR

Shanghai (Gasgoo)- On July 12, Zhejiang Geely Holding Group (“Geely Holding”) launched a fire new brand, RADAR, which the company claimed as China's first full electric outdoor lifestyle vehicle brand.

The new brand's first electric adventure vehicle, the RD6 pick-up truck, also made its debut at the same time.

According to the company, the RADAR is launched as an independent brand within Geely Holding Group, which will give the brand considerable access to full vehicle technologies and shared components for electric vehicles.

RADAR will develop a comprehensive portfolio of electric lifestyle vehicles that include pick-up trucks, SUVs, ATVs (all-terrain vehicles), as well as other lifestyle products.

The newborn brand has its own R&D facility in Hangzhou, Zhejiang Province and a fully-equipped production base in Zibo city, Shandong Province. Production and deliveries of the RD6 will begin in the fourth quarter of 2022.

RADAR RD6; photo credit: RADAR

As for the new pick-up model, the RADAR RD6 is built on Geely's Sustainable Experience Architecture (SEA), which will give the vehicle multiple technology underpinnings, including single and dual motor options.

The company revealed that the RD6 can zip from 0-100km/h under around 6 seconds. More performance and range configurations will be announced in due course.