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Italian Auto Empire--- Fiat Group

Gujing From| June 04,2007

Being one of the big 6 in Europe, Fiat Group monopoly the Italian market. Since the 70's, it acquired Lancia, Ferrari, Alfa Romeo and Maserati, hence controlling over 90% of local production. In other words, only Lamborghini is not in its empire.

Fiat itself is renowned for making fabulous small cars, such as 500, 127, Panda, Uno and Punto. In contrast, it no longer involves in bigger cars, leaving spaces to be fulfilled by Lancia. Alfa Romeo is positioned to rival BMW for making "ultimate driving machines".

In the pre-mass production years, it produced only a handful of cars out of human hands, and introduced American-style mass production soon after. Fiat employed 50,000 workers and remained to be a driving force to Italy's economy.

Italian Auto Empire--- Fiat Group

The Italian auto industry's sales volume rose by 3.74 % in 2006, especially with an increased of 13.96% for the domestic car manufacturers According to the ANFIA, the great success of the 2006 market mainly due to the contribution of the Italian domestic car manufacture---Fiat Group 

Fiat has achieved 30.7% of the market share in Italy in 2006, and rose by 2.8% compared that of the previous year. Among the main models of the Fiat Group, Fiat gained market share from 20.75% in 2005 to 23.40% in 2006; ALFA ROMEO, from 0.32% in 2005 to 3.09% in 2006, the market share of FERRARI increased by 2.54%.

Headquarters: Turin 

Italy main plants:
Mirafiori (Turin) - Fiat Punto, Idea, Multipla, Alfa 166, Lancia Musa, Thesis
Cassino (Frosinone) - Fiat Stilo, Croma
Melfi (Potenza) - Fiat Grande Punto
Termini Imerese (Palermo): Lancia Ypsilon
Pomigliano d'Arco (Naples): Alfa models

Overseas main plants:
Betim-Minas Gerais (Brazil) - Palio, Stilo, Doblo, Idea
Tychy (Poland) - Panda, Seicento
Kurla, Mumbai (India) - Palio
Valenciennes (France) - MPV (joint venture with PSA)
Busa (Turkey) - Doblio, Palio
Nanjing (China) – Palio

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