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FAW-Volkswagen launches mobility service ecosystem integrating finance, pre-owned car resources

Monika From Gasgoo| July 13 , 2019

Shanghai (Gasgoo)- FAW-Volkswagen recently launched an alliance that focusing on mobility business services together with FAW Intelligent Travel Intl Leasing,the used-car buying platform YouCKU and eHi Car Service, a Chinese designated car service provider, marking the unveiling of a new mobility ecosystem integrating resources of financial platform and pre-owned car terminal.

At the launching ceremony, FAW-Volkswagen handed over the 10,000th vehicle tailor-made for eHi Car Service.

FAW-Volkswagen eHi Car Service cooperation, FAW Volkswagen mobility service ecosystem, China automotive news

(Photo source: FAW-Volkswagen)

The Sino-German joint venture initiated its foray into mobility service domain as early as April 2018 by launching its car-sharing service brand “mobje”. With increasingly more OEMs diving into this area, FAW-Volkswagen is now trying to go further and create a brand new business model by joining hands with more industrial partners.

The newly-built mobility ecosystem will operate based on a win-win cooperation, which not only fosters the OEM to increase its market share and offer users better mobility services relying on the eHi's platform, but also allows the pre-owned car platform to obtain decent vehicle resources, said FAW-Volkswagen.

This is not a rare case for the whole mobility service industry. It seems that automakers are more inclined to do business by making use of multiple resources from partners rather than fighting alone. For instance, ON TIME, the GAC-backed car-hailing platform launched last month, involves investments from Guangzhou Public Transport, Tencent and Didi Chuxing, etc. Even the C2C ride-hailing giant Didi has also started opening up entries to other third-party counterparts on its own platform to enhance the operational efficiency by mobilizing more vehicle resources.

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