Self-owned brands face fierce competition

Shanghai (Gasgoo)- Competition in self-owned brands changes greatly this year. The former leader Changan Auto is gradually surpassed by Geely Auto and GWM, while fierce competition takes place between SAIC passenger vehicles and GAC passenger vehicles. Chery and BYD, the once competitors of Geely Auto, now fall into the third echelon. Analysis on sales volume of self-owned brands shows that companies focusing on self-independent research and technological storage are welcomed by the market and that competition between self-owned brands is rising to an unprecedented degree.

In spite of the slow growth, domestic auto market still supports several auto brands’ developments on the basis of the large market volume. Latest data shows that domestic passenger vehicles have a total sales volume of 2.3m units in September this year with year-on-year and month-on-month growths of 3.4% and 24.3% respectively. Total sales volume for the previous three quarters reaches 16.75m units, growing 3.2% on the yearly basis of 16.23m units. All segments achieve large growths in terms of sales volume in September, with monthly growths for cars, SUV and MPV models reaching 24.36%, 24.88% and 19.2% respectively.

Domestic auto market still keeps vibrant with the top 3 self-owned brands turning out to be Geely, Changan and GWM. Geely Auto and GWM show sales monthly growths of 41.9% and 1.3% respectively in September, while Changan Auto face sales decline of 15.84%.

The following brands SAIC passenger vehicle and GAC Trumpchi all show large growths this year, while other traditional brands including Chery, BYD, JAC and BAIC all show sales slumps in September.