Dongfeng Infiniti ambitious to sell 33,600 vehicles in 2020

Shanghai (Gasgoo)- Dongfeng Infiniti aims to sell 33,600 new cars in 2020, according to its parent company Dongfeng Motor Co.,Ltd., and will further highlight the transformation to electrification.

Last year, the Sino-Japanese brand sold 35,035 locally-produced vehicles in total, achieving a significant year-on-year growth of 21.36%, while still far lagged behind other premium brands in terms of the annual wholesale volume.

Besides, a total of 33,417 consumers took delivery of Dongfeng Infiniti's China-built vehicles in 2019, jumping 18.1% from a year ago. Of those, the deliveries of the QX50 SUVs zoomed up 112.9% to 21,580 units, while the volume of the Q50L cars amounted to 11,837 units.

In August 2014, Dongfeng Infiniti Motor Co.,Ltd was established as the joint venture between Dongfeng Motor Corporation and Japanese automaker Nissan. It hit the Chinese market with its first locally-produced model, the Q50L, three months later, and unveiled the first homegrown SUV, the QX50 long wheelbase, in the same month.

Thanks to the outset of local production, Infiniti sold 30,046 vehicles in China in 2014, posting an annual surge of 76% and marking the fastest growth among premium auto brands in the world's largest auto market.

Nonetheless, the aforesaid two are the only China-built models so far launched by Dongfeng Infiniti. The scarcity of new blood and the slowdown in overall auto market have largely curbed a further growth in the joint venture’s annual sales.

In April 2018, Infiniti announced the “5 in 5” plan for China at the Beijing Auto Show, saying it would roll out five new models there over the next five years with the aim of tripling annual sales in China to nearly 150,000 vehicles by 2022

Electrification is another key theme of Infiniti’s offensive in this country. Through providing electrified driving performance with leading connectivity and autonomous driving capabilities, Infiniti would have 25% of its portfolio electrified in 2022, transitioning to 100% by 2025, according to Dongfeng Infiniti (photo source: Infiniti China).