Shanghai (Gasgoo)- Chery Jaguar Land Rover (CJLR) boasted a substantial year-on-year growth of 38.3% in its May wholesale volume, which was also 24.2% more than that of a month ago, the Sino-British premium auto joint venture announced on June 4.
This was the second month in a row that CJLR achieved growth compared to both the year-ago and month-ago period. In April, the joint venture saw its sales surge 40.99% from the previous year and skyrocket 125.54% from a month earlier. The rosy growth was partially thanks to the orders backlogged during the first quarter when the whole country threw itself into the anti-coronavirus fight.
(Photo source: Chery Jaguar Land Rover)
The update in new product deployment was in part accountable for the blooming growth. Since the second half of 2019, CJRL has rolled out the all-new Land Rover Range Rover Evoque, the all-new Jaguar XEL and the all-new Jaguar Discovery Sport that hit the market in late March via a live-streaming platform.
The solid supply of auto parts secured a stable production after its factory reopened. After resuming operation on Feb. 2, the automaker built a mechanism for a real-time communication with its overseas suppliers, which worked on assessing the availability of replacement parts, tier 2 components and substitution of raw materials, and hammering out and evaluating contingency logistics plans that include various transport modes by sea, air and railway.
To help dealers weather the pain the pandemic is inflicting, CJLR provided a couple pf measures, such as executing the sales appraisal work on a quarterly basis from a monthly one, and affording dealers with subsidies based on their inventories. A sound operation of dealership network is also crucial to sales upward movement.
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