Shanghai (Gasgoo)- Dongfeng Peugeot Citroen Automobile Company LTD (DPCA) will set up a self-owned JV brand dubbed Fukang New Generation, according to Su Weibin, general manager of the company. Besides, at the beginning of 2019, it will release two EV models, which will be sold at DongFeng Citroen's dealership network.
DPCA, located in Wuhan, Hubei Province, is a joint venture between China's Dongfeng Motor Corp. and Groupe PSA. Currently it owns two brands, Dongfeng Citroen and Dongfeng Peugeot.
The Fukang New Generation brand is likely to give priority to the new energy field. In the future, it will launch new models with the help of PSA and Dongfeng's technologies. According to Su Weibin, the two new EV models will be built under the new brand. However, he declined to expose the detailed information about the two models.
What's more, the two EV models are expected to be based on the CMP and eCMP, which are co-developed by Dongfeng and PSA. The CMP covers hatchback, sedan and SUV and can manufacture models with three different wheelbases and wheel treads, while the eCMP is an electric modular platform based on the CMP.
In the future, new model products under Fukang New Generation will be sold across DongFeng Citroen's dealership network. Currently, Dongfeng Citroen has over 400 dealers, completing from first-tier cities to fifth-tier cities. By virtue of the widely-covered dealership, the expenditure of expanding channels can be largely decreased at the early stage.
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