Great Wall Motor officially launches ORA brand, new energy strategy

Shanghai (Gasgoo)- Great Wall Motor (GWM) New Energy officially launched its all-new brand ORA, together with its new energy strategy in Baoding, Hebei Province on Aug. 20. Ning Shuyong, vice president of GWM said that ORA will be a 100% forward-engineered pure electric vehicle brand under GWM.

In the meantime, GWM also announced its product plan over next few years. By 2025, GWM New Energy will launch 12 new models under various brands like ORA, Spotlight and WEY. The 12 new models consists of three BEV models from ME platform, one crossover BEV model and four mid-to-large PHEV models, two compact BEV models co-manufactured with BMW, one large BEV model and one large FECV model.

ORA, which unveiled at Auto China 2018, had launched two electric concepts, the ORA R1 and the ORA R2, as well as a pure electric crossover SUV, the ORA iQ. Moreover, the brand also announced that it will launch its first hydrogen-powered model by 2022.

It is revealed that ORA branded products will be based on ME platform, which is an EV-exclusive architecture platform. The ORA iQ will hit the market in August, while the ORA R1 and R2 will go on sale in the first and third quarter of 2019 respectively. In addition, ORA brand will officially launch a new model with range of 500km in 2021.

ORA also acts as the mobility brand of GWM. Apart from releasing product strategy, GWM also launched ORA mobility brand, which will start an investment of RMB 1 billion for its first phase. Based on Beijing, Tianjin and Hebei and targeting East China, Hainan, and southwest China, the ORA plans to complete deployment in 200 cities and expand its global footprint in 2025.