Shanghai (Gasgoo)- Honda's China business branch recently signed a memorandum of understanding (MoU) with Chinese Internet giant Tencent to jointly explore the application of the latter's IoV (Internet of Vehicles) solutions into Honda's vehicles.
The newly-formed strategic cooperation will be based on the TAI 3.0, the latest ecosystem IoV solution launched by Tencent Auto Intelligence (TAI) at the CES 2020, which will enable Honda's users to employ the in-car version of WeChat—China's ubiquitous social networking app developed by Tencent, use the non-inductive payment, and enjoy multiple one-stop interactive contents for entertainment, said Honda.
(Photo source: Honda China's WeChat account)
The TAI 3.0 solution contains two in-car apps, one of which is able to synchronize users' hobbies, driving preferences and other service status recorded in mobile phones and vehicular infotainment system by building interconnection between the accounts launched by Tencent and automakers respectively. Powered by AI technologies and big data, the application can push the on-demand services and contents based on the temporal travelling scenarios and the prediction on users' demands.
The other one will let users enjoy opulent Tencent-branded contents, such as QQ Music, WeRead, Tencent Sports and Ximalaya, etc.
“Honda has a profound consumer basis in China. Young men's demands on mobility services are changing in the era where intelligence & connectivity functions are serving as one of core driving factors to Chinese consumers' car shopping, and the mobile Internet is in exploding development,” said Zhong Xuedan, vice president of Tencent Intelligent Mobility, “we will team up with Honda China on exploring the in-car ecosystem and service system befitting China's market by leveraging our advantages in technologies and ecosystem building, so as to assist Honda with its development of localized digital strategy.”
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