Deloitte --- Like other global manufacturers, automotive companies once regarded emerging markets primarily as low-cost locations for routine operations. Now, attracted by the enormous business opportunities, and often encouraged by government policies, more automotive manufacturers are locating higher-value activities such as complex production, research and development (R&D), and sales/marketing operations in these rapidly growing economies. Yet, despite the enormous business opportunities in these markets, a surprising number of companies fall short of their goals. Indeed, Deloitte’s Global Manufacturing Industry Group, which is made up of Deloitte member firm manufacturing industry practices, found in its “Innovation in emerging markets. 2007 Annual study” that less than half of the executives surveyed in the automotive sector said their companies had been extremely or very successful in meeting either their operational goals or their revenue goals.
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