Contact Us

Home> Report> News detail

Dealer Management Systems in Asia's emerging markets

From Gasgoo.com| October 26 , 2007

IBM Business Consulting Service --- In the late 1990’s, as the Internet and its supporting infrastructure took off, automotive manufacturers (OEMs) became enamored with the potential of their new-found capabilities to connect directly with their customers. Suddenly, it was possible for a marketing or sales professional residing in Detroit, Stuttgart or Tokyo to access data at the individual customer level. Leveraging multichannel customer relationship management (CRM) technology such as personalization and analytics, she could have a one-on-one dialogue with any customer in the world through whatever means that customer preferred: direct mail, telephone, e-mail or a personalized Web site. Car buyers would shop online, do their research, compare prices, configure their vehicles and order them for delivery direct from the manufacturer, as if ordering a book from amazon.com.

Main Contents:

·East and West: Dealers still rule

·Dealers push back: Holding on to customer relationships

·Sharing CRM data as part of day-to-day operations

·DMS opportunities and challenges in Asian emerging markets

·Current communication and connectivity between OEMs and dealers

·Unique solution requirements for the EMs

·Hosted DMS delivered on demand

Gasgoo not only offers timely news and profound insight about China auto industry, but also help with business connection and expansion for suppliers and purchasers via multiple channels and methods. Buyer service: buyer-support@gasgoo.com   Seller Service: seller-support@gasgoo.com

All Rights Reserved. Do not reproduce, copy and use the editorial content without permission. Contact us: autonews@gasgoo.com.

Hot Auto Products| e-Catalog| Auto Products Directory| Auto Parts Manufacturers|

Gasgoo Site: Automotive News| 中文站| 汽车资讯| 出口供应商| 汽车社区|

Copyright Notice © 2016 Gasgoo.com Corporation and its licensors. All rights reserved. Updated:2019/9/20 11:20:51