Gasgoo Munich- On March 18, Chery Automobile's 2026 Battery Night opened in Wuhu, Anhui. At this event—designed to showcase the hard-core strength of "Technological Chery"—the EXEED EX7, the first model of the brand's 3.0 era, officially kicked off blind pre-orders.
As a core product for EXEED's push into the mid-to-high-end new energy family SUV market, the EX7 is positioned as a mid-to-large luxury five-seater. It carries the brand's strategic mission of achieving a "technological leap" and "democratizing luxury."
Image Source: Chery
From Visible Luxury to Invisible Technology
As the inaugural model of the EXEED 3.0 era, the EX7 demonstrates strong product strength across design, configuration, intelligence, and powertrain. It not only continues the Chinese-style luxury design philosophy but also integrates frontier technology, balancing family practicality with a luxury experience.
In terms of exterior design, the EX7 adopts a minimalist Chinese style, with details that highlight a premium feel and recognizability. The front features split headlight design, with a slender, refined horizontal daytime running light strip up top.
Below, the vertical headlights are sharp and offer superior illumination. Paired with a front bumper featuring dual chrome grilles, the design caters to a wide range of scenarios—including family use, business, and travel.
Body dimensions reach 4,988 mm × 1,975 mm × 1,710 mm, with a 3,000 mm wheelbase, placing it in the first tier of mid-to-large SUVs. The large five-seat layout lays a solid foundation for interior space, while exterior colors range from classic black and white to metallic finishes, suiting diverse aesthetic preferences.
Inside, the EX7 centers on "Chinese luxury," creating a cabin environment that blends texture with practicality. The interior makes extensive use of soft-touch materials, paired with Italian-inspired checkered-texture self-healing leather seats. These seats not only offer a delicate touch but also feature cutting-edge technology that self-heals minor scratches and uses heat to repair deeper damage, ensuring durability that fits family needs.
A key feature is the integrated screen spanning the dashboard. With a resolution of 5,120 × 1,660, peak brightness of 1,000 nits, and a 90% screen-to-body ratio, it delivers an IMAX-grade visual experience, all protected by a 3A-grade coating.
Furthermore, the cabin is equipped with a 23-speaker, 7.5.4.2 panoramic sound system—the "Boya Sound"—paired with 256-color ambient lighting to elevate the atmosphere. Details include a 9.2-liter smart refrigerator and full-vehicle seat ventilation, heating, and massage, combining comfort with utility.
In terms of configuration, the EX7 champions "democratizing million-yuan luxury," featuring several industry-leading setups. For safety, it employs the Panshi Body 2.0 architecture, with 88% high-strength steel and aluminum, and uses 2 GPa hot-formed steel in critical areas to build comprehensive passive safety protection.
Simultaneously, it globally debuts aviation-grade EMB (Electro-Mechanical Braking) technology, completely eliminating traditional hydraulic lines. Braking response time is just 90 milliseconds, and the 100 to 0 km/h stopping distance reaches the 33-meter level—leading its class. It also features dual power backup and dual-chamber controller redundancy. Having passed 173 rigorous national standard tests, it is the first "No. 001" model to comply with EMB regulations, highlighting its active safety performance.
Regarding chassis and four-wheel drive, the EX7 is equipped with the Flying Fish Chassis 3.0 and Snow Leopard 4WD 2.0. The all-aluminum frame is paired with front double-wishbone and rear five-link suspension, while CDC electromagnetic dampers and 100-mm adjustable air suspension allow for millisecond-level active road preview and bump filtering. The Snow Leopard 4WD system responds in just 0.02 seconds and offers seven driving modes, balancing city commuting with light off-road needs.
On the intelligence front, the EX7 comes standard with the Falcon 700 single-stage end-to-end intelligent driving assistance system and the AI Lingxi Smart Cabin 2.0, achieving a comprehensive upgrade in the smart experience.
For intelligent driving, it is equipped with 27 high-performance sensors and an Nvidia Orin-Y chip, including ultra-long-range high-precision LiDAR and high-precision millimeter-wave radar. Utilizing backfilled L4 Robotaxi algorithms, it enables highway NOA, city NOA, and intelligent parking in over 500 scenarios.
For the smart cabin, it runs on a 5nm Qualcomm Snapdragon 8295P flagship chip. With 30 TOPS of AI computing power, it delivers millisecond-level interaction response and features the industry-first liquid glass light-sensing interaction UI for smooth operation. The AI agent large model supports fuzzy semantic recognition and one-click restaurant queue reservations, while "Xiaoqi" offers six personalized characters. Combined with eye-tracking cabin adaptation, the interior gains a more emotional touch.
In terms of power, the EX7 offers a choice between a "Golden" Range Extender (EREV) and pure electric versions, balancing range and efficiency. The Golden Range Extender version features a 1.5T range extender, with a fuel consumption of just 5.8 liters per 100 km when the battery is depleted. It offers over 200 km of pure electric range and a comprehensive range exceeding 1,500 km, enabling anxiety-free travel using electricity in the city and fuel for long distances.
The pure electric version comes standard with a full-domain 800V high-voltage platform and CATL batteries. The 77 kWh version offers a CLTC range of 600 km, while the 100 kWh version reaches 726 km. DC fast charging from 5% to 80% takes just 11.5 minutes.
Strength and Advantage in the 200,000-Yuan Class
Competition in the current 200,000-yuan mid-to-high-end new energy family SUV market is intense. Yet, the EXEED EX7 has carved out a unique competitive edge through differentiated technological advantages, rich configuration, and precise product positioning.
First, its technological differentiation is significant, creating a core competitiveness. The EX7's global debut of aviation-grade EMB line-control braking technology is a key highlight that sets it apart from peers in its class. Compared to traditional hydraulic braking, response speed is improved by 30% and braking distance is shorter. Moreover, OTA upgrades can unlock advanced handling features like tank turns and intelligent drifting—tech typically found in million-yuan vehicles. In the 200,000-yuan market, almost no competitor can rival this technological advantage.
Image Source: Chery
Second, the value for money is outstanding, realizing "luxury parity." Consumers in the 200,000-yuan class pursue both a luxury experience and cost-effectiveness. The EX7 makes several million-yuan-level features standard, such as the 23-speaker Boya sound system, full-vehicle seat ventilation, heating, and massage, and the Falcon 700 intelligent driving system. Among competitors in the same class, most models require high-spec trims to access such luxury features, and some are exclusive to the EX7.
Third, it leads in space practicality, closely fitting family needs. Users of mid-to-high-end family SUVs in this segment have an urgent need for space. The EX7's 3,000 mm wheelbase creates a true C-class large five-seat layout, ensuring comfort for every passenger. It also features a double-bed mode, 38 storage spaces, and a 122-liter trunk well. With the rear seats folded, the trunk expands to 1,835 liters, easily handling scenarios like camping or moving.
Finally, the brand's technical heritage adds weight, ensuring greater reliability. As Chery Group's premium brand, EXEED relies on Chery's 29 years of technical accumulation, possessing deep expertise in powertrains and safety. Core technologies in the EX7, such as EMB braking and the range extender system, have undergone rigorous testing, guaranteeing reliability.
Compared to some new EV startups, EXEED offers higher technical maturity and a more robust after-sales system. This is a point highly valued by family consumers in the 200,000-yuan bracket, further boosting the EX7's market competitiveness.
In summary, the EXEED EX7 has formed a clear differentiated advantage in the fiercely competitive 200,000-yuan mid-to-high-end new energy family SUV market, thanks to its cutting-edge technology, rich luxury experience, practical space, and diverse powertrain options. Its product philosophy of "luxury parity" precisely aligns with the purchasing needs of contemporary consumers, positioning it to become a new benchmark in the 200,000-yuan family luxury SUV segment.
