When I first heard about the China auto market about 10 years ago, I have been told that sedans were the dominator in Chinaand the Chinese drivers do not appreciate hatchbacks.

Gasgoo.com (Shanghai) - The domestic automobile industry in China is still broadly spread out, with over 150 manufacturers active and possessing their own brands. Repeated attempts to streamline it have not been successful. Not only is the overall number of automobile brands still too high, several manufacturers still persist in introducing new ones. FAW Group's Oley brand, which was announced last year, is one of the latest examples. Prior to its release, FAW already sold vehicles via the Besturn and Hongqi brands, in addition to those sold under its own label. Following poor sales, the Oley brand, which was originally aimed at younger buyers, has now been pushed to the brink of being phased out. FAW is not alone in its decision, with Chery having also announced to discontinue operation of its multiple brands.