Gasgoo.com (Shanghai) - Compared with other markets, automobile financing in China is developing relatively slowly. Despite this, the country possesses several characteristics that set it apart from the rest of the world. In the following article, translated by Gasgoo.com (Chinese), Li Jun, a taxation and commercial consultant with PricewaterhouseCoopers China, shared his perspectives on the state of automobile financing in China today.

The industry is facing a time in its history in which it has many more questions than answers. It is a time in which consumer insight and understanding should play a pivotal role. Growth will come to those brands that gain a subtle and detailed understanding of the way generation Y lives, what they value, how they spend their time and money and then respond creatively with products and services that push the boundaries of their business models into uncharted waters.