Interview & Commentary
Competitive advantage at no extra cost
All of your competitors claim they can deliver a good product at a good price. You need to set yourself apart from your competition. What gives you the edge?
Jun. 29 , 2009Future auto market needs compact, energy-saving bulbsJun. 26 , 2009
Will Volvo add luster to Chinese carmaker?
Chinese carmakers are eager to boost their reputation for high quality or safety. Would buying Volvo, one of the world's safest cars, add any luster or fame to a Chinese automaker?
Jun. 24 , 2009When product liability works to your advantage
“Know your customer” is the mantra of marketing. You can only be successful if you know what your customer wants and how to give it to him.
Jun. 16 , 2009The New GM –"Creative destruction" or rather more of the same?
The unthinkable has happened and the once biggest company in the world has gone bankrupt.
Jun. 12 , 2009