Shanghai (Gasgoo)- Great Wall Motor (GWM) recently released its sales results for December 2025 and for the full year. The automaker delivered 124,020 vehicles in December, representing a year-on-year decline of 8.33%. Of the total, new energy vehicle (NEV) sales reached 38,922 units, while overseas sales stood at 57,418 units.
For the full year of 2025, GWM sold a total of 1,323,672 vehicles, up 7.33% year on year and marking a new all-time high. Both NEV sales and overseas volumes hit record levels. NEV deliveries climbed to 403,653 units, a 25.44% increase from a year earlier, while overseas sales rose 11.68% to 506,066 units.
Great Wall Motor currently operates five major brands: HAVAL, WEY, TANK, ORA and Great Wall Pickup. Looking at brand-level performance, ORA recorded the strongest year-on-year growth in December, with sales surging 71.6% to 8,134 units. However, when viewed over the full year, ORA's performance remained under pressure, with annual sales falling 23.68% over a year earlier to 48,289 units.
Photo source: ORA
ORA's current lineup includes the ORA Good Cat, Ballet Cat, Lightning Cat and the newly launched ORA 5. The ORA 5, introduced on December 16, is the brand's first all-electric compact SUV, offered in five variants priced between 99,800 yuan and 133,800 yuan, with promotional trade-in prices starting at 91,800 yuan. The model features a five-door, five-seat hatchback-style layout, a 150 kW electric motor and lithium iron phosphate batteries supplied by SVOLT. December sales suggest that the ORA 5 launch provided a tangible boost to the brand's short-term performance.
WEY, Great Wall Motor's premium brand, also posted solid growth in December, with sales surging 46.45% year on year to 12,899 units. Full-year sales reached 101,954 vehicles, representing a sharp increase of 86.29%.
Since the start of 2025, WEY has maintained consistent year-on-year growth, driven largely by the rollout of new models in the Gaoshan series. The brand's current portfolio includes Lanshan, Gaoshan and Mocca, with updated Gaoshan models launched in May and October.
HAVAL remained Great Wall Motor's largest volume contributor in December, delivering 66,453 vehicles and accounting for 53.58% of total sales. However, this figure represented a year-on-year decline of 20.34%. On an annual basis, HAVAL recorded 758,554 units in 2025 sales, up 7.41% and making up 57.31% of the group's total sales. The brand's lineup currently spans models such as the HAVAL H6, Big Dog, Menglong, H9, H5, second-generation Big Dog PHEV, M6, Xiaolong MAX and H6L.
The TANK brand sold 21,129 vehicles in December, down 3.43% from a year earlier. For the full year, TANK posted modest year-on-year growth of 0.74%, with cumulative sales reaching 232,713 units. Its current range includes the TANK 300, 400, 500 and 700.
Great Wall Pickup, the group's pickup truck division, sold 15,338 units in December, a year-on-year decrease of 5.56%. Full-year sales totaled 181,660 units, representing a 2.57% increase and reflecting relatively stable performance.
