Gasgoo Munich-Xiaomi Auto has completed its latest organizational restructuring, formally creating an International Business Division. Yu Liguo, vice president of the auto unit, will serve as the division' s general manager, reporting dually to Lei Jun, the group CEO and auto president, and Lu Weibing, the group president.
Image credit: Xiaomi Auto
The new division houses an Auto International Marketing unit, which reports dually to Yu and Xu Fei, the group vice president and CMO. It encompasses GTM, sales, network development, delivery and logistics, user service, and general management departments, alongside regional overseas desks. The structure spans the entire overseas chain — from market strategy and channel expansion to sales, delivery, and customer service.
Xiaomi had been laying the groundwork: as early as May, it set up an overseas business task force, also led by Yu, to handle preliminary research, regulatory alignment, and channel outreach. Elevating that task force into a full-fledged division signals a pivot — overseas expansion is moving from early preparation into systematic execution.
On the global front, Xiaomi Auto plans to kick off its international rollout in the second half of 2027, with Europe as its first stop. The company has already signed deals with 8 leading German dealer groups at the IFA 2026 trade show to build out its overseas sales network. Next up: right-hand-drive markets, targeted for the first half of 2028.
The creation of a standalone international division underscores Xiaomi' s strategic bet on overseas markets. With a dedicated, end-to-end organization in place, the pace of global expansion for its products, channels, and services is set to quicken. Even so, Europe' s strict regulations and entrenched local rivals mean the road abroad will come with no shortage of real-world hurdles.
