Gasgoo Munich- On February 12, 2026, the BMW Group officially integrated ALPINA into its portfolio of premium sub-brands. Having completed the brand's activation in January, the company's latest move centers on rolling out a fresh visual identity system.
Image Source: BMW Group
The new logo retains the throttle body and crankshaft elements—a nod to ALPINA's technical heritage in engine tuning. Visually, it shifts toward minimalist lines, transparent textures, and muted color palettes, paired with updated typography. The overall system prioritizes a modern, understated identity over the brand's previous retro performance imagery.
Going forward, all ALPINA models are set to be produced at select BMW factories. Standard specifications will include premium leather interiors, exclusive 20-spoke wheels, and custom paintwork, targeting high levels of personalization and dynamic comfort for long-distance driving. The first mass-production vehicle wearing the new branding is slated to hit the market in the second half of 2026.
