Gasgoo Munich-On Nov. 10, Fred Schulze, CEO of the Audi-SAIC partnership, revealed that the AUDI letter-logo brand will roll out three new models over the next three years, with planning already shifting into execution. He also made it clear: these vehicles are being built exclusively for Chinese buyers. The brand's core mission in the coming years is to deepen its foothold in China — not to export to Europe.
Image credit: AUDI E
Two AUDI models are already locked in: the E5 Sportback, slated for a 2025 launch, and the E7X, hitting the market in May 2026 with a starting price of 269,800 yuan. The pledge of three more models in three years signals the brand is shifting from its initial product seeding into a full portfolio expansion.
In September 2026, Audi and SAIC will open the Audi Innovation Technology Center (AITC) in Shanghai. Shu will serve as board chairman, steering the brand end-to-end from concept definition to volume deliveries. The center is currently advancing the ADP 2.0 smart digital platform, which is slated to spawn four all-new AUDI models starting in 2028. Notably, the three newly promised models haven't been specified, nor has their alignment with the ADP 2.0 roadmap. Separately, the AUDI brand has set its sights on Level 3 autonomous driving, though a deployment timeline remains under wraps.
