On 31 March, Beijing Auto introduced its brand new passenger car brand “Huansu”, and announced 2 new small size SUV products market launching Huansu S2 and Huansu S3.
BAI Tianming, president and general manager of Beijing Auto Yinxiang tells reporter during interview that with the more and more development and mature of southwest base, it is necessary to reposition its plan and strategy. “According to management research, the next step of southwest base will move forwarding to compacted, economical and small size multi-function cars, besides its integration with some products with Beijing Auto Weiwang.”
Beijing Auto Huansu is the product series under the reposition background.
Beijing Auto Yinxiang is the company formed with Beijing Auto and Chongqing Yinxiang Group. It is the only one mixed ownership company among all the eight bases of Beijing Auto. Beijing Auto Yinxiang is put into operation since Oct of year 2012. Its main products are Beijing Auto Weiwang 205 and long version of 205.
BAI Tianming tells reporter that Beijing Auto southwest base is the second mass production base of Beijing Auto stepped after Beijing Auto Zhuzhou branch. Its products have launched market for 1 and half years, and become an important production and sales spot of Beijing Auto self-brand. “But southwest base faces the next step position and development issues.” BAI Tianming says “the beginning phrase of our products is according to management plan. But with development, and scale enlarging, it should have some plan and strategy change to fit the new situation.”
Beijing Auto southwest base produced 6 products before, which 4 of them belong to Beijing Auto Weiwang, which focus on mini car production. Weiwang owns 4 products outsourced in southwest base, and another 2 to Beijing Auto Zhuzhou branch. “Weiwang owns 6 products already. It is unable to add anymore products inside.” BAI Tianming believes that it is a reason for Beijing Auto Huansu brand market introducing.
Besides, BAI Tianming says southwest base grows very fast and already formed its own layout. But its channel and brand are needed to rethink. It is the inner reason for Beijing Auto Huansu introduced.
“According to research by our management, except some product southwest base already integration with Weiwang, the base will work forwards small size, compact and multi-function cars. Beijing Auto Huansu aims those segments.” BAI Tianming explains.
