A new generation of the venerable Buick GL8 luxury multi-purpose vehicle (MPV), the GL8 Avenir, goes to market in China on November 5. It will be the first model under Buick’s recently announced global Avenir sub-brand.
The GL8 nameplate has been a key member of Buick’s lineup in China since it first went on sale in 2000. Last month, Buick announced its new global Avenir sub-brand, which is designed to grow with the needs of future luxury vehicle buyers.
The new-generation GL8 Avenir has an impressive elegant exterior in exclusive Earl Purple that serves as the perfect expression of Buick's century-long tradition of luxury. With textures inspired by Buick's tri-shield insignia, its honeycomb-like wing-shaped grille highlights Buick’s brand spirit. Its 18-inch multi-spoke aluminum alloy wheels deliver an exclusive, premium sensibility.
The luxurious feeling continues to the interior, which adopts Buick’s signature 360-degree all-around integrated design and wing-shaped elements. It provides an experience that is both comfortable and visually appealing. Lively rhombic patterns with the Avenir logo appear on the center console, door panels and seats. Paired with plush carpeting and a suede ceiling, this creates a tasteful effect. The GL8 Avenir also offers 18 atmospheric colored lighting options.
Last year, 76,607 GL8s were delivered nationwide. The GL8 has helped make Buick the third-largest passenger vehicle brand in China, the largest market for the brand globally.
